01 / START WITH THE RIGHT CREATOR
How can brands find Chinese-speaking creators worldwide?
If you're planning a campaign with Chinese-speaking creators, start by defining the audience: where they live, what language they use, and what they care about. A creator posting in Chinese does not automatically mean their audience matches your target market.
When evaluating creators, focus on three questions: Is their recent content relevant to your product? Can the audience market be checked using information they are willing and authorized to share? Does their past sponsored content fit your brand? Review public work first, then ask only for necessary audience information—there is no need to request unrelated private data.
On Brand Deal Buddy, you can post a campaign for Chinese-speaking audiences worldwide, so creators can judge fit based on platform, niche, and budget. Briefs are shown after human review, and both sides communicate directly. A listing does not guarantee a match or a completed collaboration.
02 / LET THE CONTENT DEFINE THE COLLABORATION
How should you write a campaign brief for Threads, X, YouTube, and other platforms?
Don't write only “please post this.” Explain both the platform and the deliverables so creators can estimate the work. The examples below show how to write a brief; they are not guarantees of reach, conversion, or platform features.
Threads / X sponsored content
Example: create a post with text and images based on real use of a productivity tool, and confirm image count, publishing account, fact-checking method, and publication timing. For multi-platform campaigns, list deliverables for each platform separately.
YouTube sponsorships with Chinese-language channels
Example: a product review, tutorial, or sponsored integration. Explain the video topic, expected integration length, how assets will be provided, and whether full product use is required. Let creators propose an approach that fits their channel and style.
Instagram / TikTok creator campaigns
Example: short-form product recommendations, product demos, or local business visits. State location, number of videos, language, aspect ratio, and whether an in-person visit is required; confirm extra versions and later asset usage separately.
These formats also work for apps, SaaS products, AI tools, local businesses serving Chinese-speaking communities, and new product launches. Choose platforms based on the product, the real audience, and the creator's work.
03 / WRITE A BRIEF PEOPLE CAN UNDERSTAND
What should an international creator campaign brief include?
A good brief answers six questions: what are you promoting, who is it for, what should the audience take away, what are the deliverables, when is it due, and what is the budget?
Looking for productivity-tool creators reaching Chinese-speaking users worldwide
Product: A tool for organizing work materials.
Audience: Chinese-speaking remote workers across multiple markets.
Content: Create a post with text and images based on real use; the platform can be agreed by both sides.
Schedule: Provide trial access first, then confirm the content direction and publication date.
Budget: State the budget range you can actually work with, including currency and whether it is per post or per project.
For local business visit campaigns, also include the city, store location, visit arrangements, and whether an experience is provided. Indie developers can add trial conditions, a product link, and the features they most want explained.
Write a brief using this structure ↗04 / ALIGN ON WHAT THE RATE INCLUDES
How should you compare creator rates?
First check whether the rates cover the same scope. A written post, a full review video, and an on-location store visit involve different work. Even “one video” can mean different things depending on whether scripting, filming, editing, revisions, and other-platform versions are included.
Both sides should confirm currency, number of deliverables, whether the rate includes other costs, revision rounds, extra versions, reuse rights, and payment milestones. A creator's reference rate should not be treated as the final deal price without specific discussion.
Brand Deal Buddy currently offers campaign brief posting and creator applications for free and does not collect or hold collaboration payments. Actual content fees are agreed directly by brands and creators; the platform does not guarantee reach, deals, or return on investment.
05 / FOR CREATORS READY FOR BRAND DEALS
How should Chinese-speaking creators prepare for brand partnerships?
Prepare a specific introduction: what you create, who your audience is, and which formats you do best. Add profiles you manage and a few public examples that show your style. If you have brand work you are allowed to share, explain what you delivered.
Creators with smaller followings can still apply. Instead of only saying “available for sponsorships,” say something specific, such as “I cover local life for Chinese-speaking audiences in Canada and can create restaurant or in-store visit content” or “I make Chinese tech tutorials and can test and explain new tools.” This helps partners judge fit; it does not imply the platform already has demand in that market or niche.
When viewing the opportunity board, first check the audience, platform, budget, and timing. When applying, explain why you're a fit, what you can deliver, and what you need from the brand. If the brief is unclear, ask questions before quoting.
Submit a creator application ↗06 / FROM INTEREST TO DELIVERY
What should both sides confirm before starting?
Confirm in writing the publishing account, content format, delivery date, revision process, and payment milestones. Brands should provide accurate, verifiable product information, and creators should state their editorial boundaries. Reuse rights, ad disclosures, and regulated-industry requirements should be confirmed for the specific collaboration.
Brand Deal Buddy helps brands and creators discover each other and connect. Both sides must verify identity and confirm collaboration terms themselves. For detailed content responsibilities and platform boundaries, see the Collaboration Rules; for how contact information is displayed and used, see the Privacy Policy.